Advisory Board Members
Sr Director Marketing & Communications
Lucile Bousquet is the Senior Director of Marketing and Communications at Ubisoft Canada. She defines marketing strategies for all brands and consumer products for Ubisoft in Canada and ensures the creation of integrated and targeted campaigns with a strong digital component. Bousquet has expertise in millennial marketing, which includes campaign gamification, pertinent use of social media platforms and mobile strategies. To better adapt to new market realities, she notably created a real-time content creation unit alongside her agency and internalized all social media management responsibilities as well as media planning and buying. With her team, she’s also in charge of the North American marketing of the Ubisoft online store. A graduate of France’s ISC Business School with a major in marketing, Bousquet’s game industry experience spans 15 years, with the majority of her career spent at Ubisoft. Prior to Ubisoft, she held marketing positions at Atari and Vivendi Universal Games.