Agenda

Wednesday, March 28

8:30 AM

Registration & continental breakfast (8:30 - 9:30)

Court, Loft 1/2, Loft 4/5, Mezzanine

9:15 AM

Co-chairs' opening remarks

Court

Featuring:

Heather Cameron
Senior Director, Marketing Communications
Walmart Canada

Ann Stewart
CEO
Wavemaker

9:30 AM

Keynote: A 'tasty' data-driven audience strategy

Court

Featuring:

Leigh Riemer
Director of market strategy
BuzzFeed

10:15 AM

Star power: Inside Xerox’s modernization content play

Court

Featuring:

Barbara Basney
VP, global brand, advertising and media
Xerox Corp

The Future of media: Assisted devices, live streaming and more

Loft 1/2

Featuring:

Nick Barbuto
Managing Director
OMD Canada

10:45 AM

Networking break

Court, Loft 1/2, Mezzanine

11:00 AM

The Globe and Mail upfront: How to leverage brand purpose to tell engaging stories

Loft 1/2

Featuring:

Jon Banack
Managing Director, Marketing & Creative Agency
The Globe and Mail

Sean Stanleigh
Managing Editor, Globe Content Studio
The Globe and Mail

From YouTube to lifestyle brand: Lessons from Letterkenny on building a brand out of content

Court

Featuring:

Matthew Cowling
Marketing director for CraveTV
Bell Media

Mark Montefiore
President
New Metric Media

11:30 AM

Are you listening? Podcasting and the power of sound

Loft 1/2

Featuring:

Stuart Coxe
President
Antica Productions

Creating content with bite: Carmilla’s tips and tricks to convince die-hard fans to follow you wherever you go

Court

Featuring:

Christina Jennings
Chairman & CEO
Shaftesbury

12:00 PM

Lunch

Court, Loft 1/2

Ad standards influencer discloser guideline launch

Studio

Featuring:

Tiffany Heimpel
Managing Director
IZEA

Victoria Hui
Content Creator
The Lust Listt

Richard Wong
VP Marketing & Creator Relations
#paid

Jani Yates
President and CEO
Ad Standards

Lunch-and-learn round tables

Mezzanine

Featuring:

Barbara Basney, Table host
VP, global brand, advertising and media
Xerox Corp

Ian Buck, Table host
Managing Director
Notch Video

Matthew Cowling, Table host
Marketing director for CraveTV
Bell Media

Stuart Coxe, Table host
President
Antica Productions

Leigh Riemer, Table host
Director of market strategy
BuzzFeed

1:00 PM

How to manage an 'Always-on' content strategy

Court

Featuring:

Ian Buck
Managing Director
Notch Video

Lauren Dineen-Duarte
Director, Public Affairs and Communication
American Express

1:30 PM

Oath Upfront : Attention as the new currency, how branded content is helping advertisers break through the clutter

Loft 1/2

Featuring:

Mark Charles
Director, Partner Studio by RYOT
Oath Canada

Making a splash on a shoestring budget

Court

Featuring:

Matthew Litzinger
President and CCO
Red Lion

2:00 PM

Why your content sucks - an anthropological view

Court

Featuring:

Johanna Faigelman
CEO
Human Branding

Into the creed: When fans shape your content

Loft 1/2

Featuring:

Stephanie Pecaoco
Lead community developer
UBISOFT

2:30 PM

Networking break

Court, Loft 1/2, Mezzanine

2:45 PM

Google upfront: The pivot to mass personalization

Loft 1/2

Featuring:

Mike Armstrong
Brand strategy lead
Google

Pitch my plan

Court

Featuring:

Camille Kennedy
VP, Growth & Influencer
Veritas Communications

Steve Waugh
VP, Head of Client Services
Giants & Gentlemen

Lindsay Wilson
Head of MediaCom Beyond Advertising
Mediacom

3:30 PM

What artificial intelligence can teach us about getting the right content in front of the right audiences at the right time

Court

Featuring:

Vince Lynch
CEO
IV Inc

4:00 PM

Keynote: Sounding out a cohesive brand content strategy (Absolut)

Court

Featuring:

Craig Johnson
VP marketing for Absolut Vodka
Pernod Ricard USA

5:00 PM

Pre-show cocktail

Foyer

5:30 PM

Atomic Awards

Court

6:30 PM

Post-show cocktail

Foyer, Studio

Event Menu

Brand Menu