Speakers


Mike Armstrong

Brand strategy lead

Google

As a Brand Strategy Lead at Google, Mike studies brand building efforts globally and engages with Canadian organizations to help transform and propel their businesses forward. Prior to Google, he’s led global brands within Canada such as: BudweiserStella ArtoisDentyne, and Stride gum. Mike’s also spent time working on both ad agency and broadcast sides of...more

Speaking at: Google upfront: The pivot to mass personalization


Jon Banack

Managing Director, Marketing & Creative Agency

The Globe and Mail

Jon Banack is the managing director of the marketing & creative agency at the Globe and Mail.  The agency is responsible for the development and implementation of native advertising and content marketing programs, as well as the custom publishing needs of Globe advertisers. Prior to joining the Globe and Mail,...more

Speaking at: The Globe and Mail upfront: How to leverage brand purpose to tell engaging stories


Nick Barbuto

Managing Director

OMD Canada

Nick Barbuto leads the Ignition Factory team in Canada and is responsible for understanding and sourcing the latest and greatest in science and technology to help solve client challenges at OMD.

Barbuto has worked in digital media since 2000. Before joining OMD in 2014, he led the digital media practice at...more

Speaking at: The Future of media: Assisted devices, live streaming and more


Barbara Basney

VP, global brand, advertising and media

Xerox Corp

Barbara Basney is VP, global brand, advertising and media for Xerox Corporation, headquartered in Norwalk, CT.  Basney has been part of the Xerox global corporate marketing leadership team since 2003, overseeing the company’s integrated brand, marketing strategy and implementation.  She has more than 20 years of expertise in integrated global...more

Speaking at: Lunch-and-learn round tables; Star power: Inside Xerox’s modernization content play


Ian Buck

Managing Director

Notch Video

In 2012 Ian Buck started Notch Video,, an online marketplace where businesses can find a unique solution for their video production needs. The company helps brands like American Express, Tim Hortons, Samsung, GoodLife Fitness, Canadian Tire, Sport Chek, Cadillac Fairview, & Air Transat produce award-winning & scalable social media content...more

Speaking at: How to manage an 'Always-on' content strategy; Lunch-and-learn round tables


Heather Cameron

Senior Director, Marketing Communications

Walmart Canada

Heather Cameron leads Walmart Canada’s creative, content and PR strategy as the Sr. Director of Marketing Communications. With over a decade of client, agency and publisher experience, Cameron has contributed to iconic brand identities such as Johnson & Johnson, Panasonic, RIM, HGTV, Food Network, Microsoft and Rogers. Cameron is also...more

Speaking at: Co-chairs' opening remarks


Mark Charles

Director, Partner Studio by RYOT

Oath Canada

Forward-thinking creative - Mark’s experience has straddled both sides of the Atlantic.

He leads the RYOT Studio CANADA branded content team, part of Oath’s Global content studio charged with creating branded content distributed cross Oaths house of brands.

Prior to RYOT, Mark led creative solutions teams at companies including Hearst/National
...more

Speaking at: Oath Upfront : Attention as the new currency, how branded content is helping advertisers break through the clutter


Matthew Cowling

Marketing director for CraveTV

Bell Media

Matthew Cowling is a marketing director at Bell Media for CraveTV, The Movie Network, HBO and Showtime, where he has built campaigns for Game of Thrones, Billions, Twin Peaks and Letterkenny. Previously he worked at Pelmorex Media (The Weather Network) and CBC, marketing shows like Republic of Doyle and Mr...more

Speaking at: From YouTube to lifestyle brand: Lessons from Letterkenny on building a brand out of content; Lunch-and-learn round tables


Stuart Coxe

President

Antica Productions

Stuart Coxe is President of Antica Production. Before founding Antica, Coxe spent 20 years as an award-winning producer, director and executive in news and entertainment at the CBC. There he was responsible for launching dozens of shows, docs and hit series – including Dragons Den, CBC’s first ever factual entertainment...more

Speaking at: Lunch-and-learn round tables; Are you listening? Podcasting and the power of sound


Lauren Dineen-Duarte

Director, Public Affairs and Communications

American Express

As director of public affairs & communications for American Express Canada, Lauren Dineen-Duarte oversees social media for the company and is focused on growing the brand’s digital footprint through strategic partnerships and innovative influencer relationships. Also responsible for the company’s social media advertising, she has a unique role overseeing both...more

Speaking at: How to manage an 'Always-on' content strategy


Johanna Faigelman

CEO

Human Branding

Johanna Faigelman is the founding partner and CEO of Human Branding Inc., a market research consultancy that has pioneered the use of applied anthropology thinking to create business results for international clients across a wide range of industries. Johanna has close to 20 years of strategic brand building and customer...more

Speaking at: Why your content sucks - an anthropological view


Matt Hassell

Chief Creative Officer

KBS

Matt Hassell is a modern chief creative officer, who has a history of both building up creative agencies and delivering work that has been globally awarded by the Cannes Lions, Epica Awards, Webby’s, One Show, Effies, Clios, Communication Arts and several other International and Canadian award shows.

He believes in creating...more


Tiffany Heimpel

Managing Director

IZEA

Tiffany Heimpel is the Managing Director for IZEA Canada. Before joining IZEA, Heimpel worked in accounts at Ogilvy and Taxi and in Sales and Marketing at NBC Universal and eOne Entertainment. At NBC Universal she saw a need for influencer marketing so started a blog which led her to become...more

Speaking at: Ad standards influencer discloser guideline launch


Victoria Hui

Content Creator

The Lust Listt

Victoria Hui is the lifestyle content creator behind the blog, The Lust Listt. With a background in both PR and digital marketing, she cites her success as a digital content creator thanks to a 360 experience on both ends of the industry. After spending the past 4 years of her...more

Speaking at: Ad standards influencer discloser guideline launch


Christina Jennings

Chairman & CEO

Shaftesbury

Christina Jennings is founder, chairman and CEO of Shaftesbury. Spanning the production of TV, feature film and digital content, Shaftesbury titles are sold in 120 countries worldwide and include acclaimed international hits Murdoch Mysteries, Carmilla, ReGenesis, and Life with Derek.

Jennings is a graduate of the Canadian Film Centre
...more

Speaking at: Creating content with bite: Carmilla’s tips and tricks to convince die-hard fans to follow you wherever you go


Craig Johnson

VP marketing for Absolut Vodka

Pernod Ricard USA

Craig Johnson is VP of marketing for Absolut Vodka. His current goal for himself and The Absolut Company is to create something truly unique, something that people will remember 20 years from now. Johnson was born in Rochester, New York, and is of Swedish and Norwegian descent. He has a...more

Speaking at: Keynote: Sounding out a cohesive brand content strategy (Absolut)


Camille Kennedy

VP, Growth & Influencer

Veritas Communications

Camille currently leads the Influencer Practice at Veritas, working with a powerful team of seasoned strategists across diverse agency clients.  She is a passionate and well-versed marketing professional with experience in both B2B and B2C marketing and sales strategies. She has worked with top Fortune 500 companies across North America...more

Speaking at: Pitch my plan


Matthew Litzinger

President and CCO

Red Lion

“Advertising doesn’t sell anything, people talking about your advertising sells everything.” It is with this thought in mind that, president and chief creative officer Matt Litzinger has built his career and carried this as his mantra as he develops work for all of his clients. Regardless if the client comes...more

Speaking at: Making a splash on a shoestring budget


Vince Lynch

CEO

IV Inc

Vince Lynch is CEO of IV Inc owner of artificial intelligence agency IV.AI and AI-powered customer service platform Flashlight.ai. IV.AI builds artificial intelligence for Estée Lauder, Netflix, Fox, Capital One, and Sony. He is the host of the AI Review and writes articles on machine learning for The Observer, Entrepreneur,...more

Speaking at: What artificial intelligence can teach us about getting the right content in front of the right audiences at the right time


Mark Montefiore

President

New Metric Media

Co-President of New Metric Media, Mark Montefiore was named The Hollywood Reporter’s Next Generation Under 35 (’14) and Playback’s Top Ten to Watch ('12). Montefiore executive produces the multiple Canadian Screen Award winning CraveTV original comedy series Letterkenny and What Would Sal do? and CityTV's flagship original drama series, Bad...more

Speaking at: From YouTube to lifestyle brand: Lessons from Letterkenny on building a brand out of content


Stephanie Pecaoco

Lead community developer

UBISOFT

Stephanie Pecaoco is a Lead Community Developer in Ubisoft Montreal for some of its top video games such as Assassin’s Creed, Rainbow Six Siege, and Watchdogs. She oversees teams that create strategies for development, operations, and marketing that ensure the best experience in product and services for the player community....more

Speaking at: Into the creed: When fans shape your content


Leigh Riemer

Director of market strategy

BuzzFeed

Leigh Riemer is the director of market strategy at Tasty, the largest food network in the world. In her role, Riemer develops and oversees opportunities for brand partnerships, including product placement in social videos, co-development of original content series, in-person events, licensing of the Tasty brand, and creation of physical...more

Speaking at: Keynote: A 'tasty' data-driven audience strategy; Lunch-and-learn round tables


Sean Stanleigh

Managing Editor, Globe Content Studio

The Globe and Mail

Sean Stanleigh is managing editor of Globe Edge, the content marketing studio at The Globe and Mail. His team blends audience data with journalistic intuition and experience to craft great storytelling on behalf of brands, positioning them as thought leaders with influential audiences across multiple platforms. He is also co-chair...more

Speaking at: The Globe and Mail upfront: How to leverage brand purpose to tell engaging stories


Ann Stewart

CEO

Wavemaker

Speaking at: Co-chairs' opening remarks


Steve Waugh

VP, Head of Client Services

Giants & Gentlemen

Over the last 12 years in advertising, Steve Waugh has worked with local and international clients such as Wyndham Worldwide, OLG, Molson, Koodo Mobile, WestJet, Canadian Tire, Treasury Wine Estates, Carlson Wagonlit Travel, Panasonic, and Global Pet Foods.
WAugh leads all the communications planning with G&G clients and also
...more

Speaking at: Pitch my plan


Lindsay Wilson

Head of MediaCom Beyond Advertising

Mediacom

Lindsay Wilson serves as the head of MediaCom’s content division - MediaCom Beyond Advertising (MBA). Having been a part of the MediaCom family for more than 10 years, Wilson has used her unique skill set of content strategy and creative solutions to guide and inspire the agency’s full roster of...more

Speaking at: Pitch my plan


Richard Wong

VP Marketing & Creator Relations

#paid

Richard Wong is a seasoned, classically trained marketer who came from Procter & Gamble and Johnson & Johnson, before joining Google, where he worked on Google’s publication for insights, trends, and research in advertising—Think with Google. He also teaches the digital marketing classes at tech schools—Brainstation, RED Academy, and Camp...more

Speaking at: Ad standards influencer discloser guideline launch


Jani Yates

President and CEO

Ad Standards

Jani joined Ad Standards in 2016, as President and Chief Executive Officer. A renowned leader in the Canadian advertising industry, Jani has over 30 years of industry experience, most recently at the Institute of Communication Agencies (ICA), where she served as President for nine years. Before her time at the...more

Speaking at: Ad standards influencer discloser guideline launch

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