Speakers


Barbara Basney

VP Global Brand, Advertising & Media

Xerox Corp

Barbara Basney is VP, global brand, advertising and media for Xerox Corporation, headquartered in Norwalk, CT.  Basney has been part of the Xerox global corporate marketing leadership team since 2003, overseeing the company’s integrated brand, marketing strategy and implementation.  She has more than 20 years of expertise in integrated global...more

Speaking at: Star power: Inside Xerox’s modernization content play


Matthew Cowling

Marketing Director for CraveTV

Bell Media

Matthew Cowling is a marketing director at Bell Media for CraveTV, The Movie Network, HBO and Showtime, where he has built campaigns for Game of Thrones, Billions, Twin Peaks and Letterkenny. Previously he worked at Pelmorex Media (The Weather Network) and CBC, marketing shows like Republic of Doyle and Mr...more

Speaking at: From YouTube to lifestyle brand: How Bell and New Metric Media took Letterkenny offline


Stuart Coxe

President

Antica Productions

Stuart Coxe is President of Antica Production. Before founding Antica, Coxe spent 20 years as an award-winning producer, director and executive in news and entertainment at the CBC. There he was responsible for launching dozens of shows, docs and hit series – including Dragons Den, CBC’s first ever factual entertainment...more


Johanna Faigelman

CEO

Human Branding

Johanna Faigelman is the founding partner and CEO of Human Branding Inc., a market research consultancy that has pioneered the use of applied anthropology thinking to create business results for international clients across a wide range of industries. Johanna has close to 20 years of strategic brand building and customer...more

Speaking at: Why your content sucks - an anthropological view


Christina Jennings

Chairman & CEO

Shaftesbury

Christina Jennings is founder, chairman and CEO of Shaftesbury. Spanning the production of TV, feature film and digital content, Shaftesbury titles are sold in 120 countries worldwide and include acclaimed international hits Murdoch Mysteries, Carmilla, ReGenesis, and Life with Derek.

Jennings is a graduate of the Canadian Film Centre
...more

Speaking at: Creating content with bite: Carmilla’s tips and tricks to convince die-hard fans to follow you wherever you go


Craig Johnson

VP Marketing for Absolut Vodka

Pernod Ricard USA

Craig Johnson is VP of marketing for Absolut Vodka. His current goal for himself and The Absolut Company is to create something truly unique, something that people will remember 20 years from now. Johnson was born in Rochester, New York, and is of Swedish and Norwegian descent. He has a...more

Speaking at: Crafting a cohesive brand content strategy


Vince Lynch

CEO

IV Inc

Vince Lynch is CEO of IV Inc owner of artificial intelligence agency IV.AI and AI-powered customer service platform Flashlight.ai. IV.AI builds artificial intelligence for Estée Lauder, Netflix, Fox, Capital One, and Sony. He is the host of the AI Review and writes articles on machine learning for The Observer, Entrepreneur,...more

Speaking at: What artificial intelligence can teach us about getting the right content in front of the right audiences at the right time


Mark Montefiore

Co-President

New Metric Media

Co-President of New Metric Media, Mark Montefiore was named The Hollywood Reporter’s Next Generation Under 35 (’14) and Playback’s Top Ten to Watch ('12). Montefiore executive produces the multiple Canadian Screen Award winning CraveTV original comedy series Letterkenny and What Would Sal do? and CityTV's flagship original drama series, Bad...more

Speaking at: From YouTube to lifestyle brand: How Bell and New Metric Media took Letterkenny offline


Stephanie Pecaoco

Lead Community Developer

UBISOFT

Stephanie Pecaoco is a Lead Community Developer in Ubisoft Montreal for some of its top video games such as Assassin’s Creed, Rainbow Six Siege, and Watchdogs. She oversees teams that create strategies for development, operations, and marketing that ensure the best experience in product and services for the player community....more

Speaking at: Into the Creed: When fans shape your content


Leigh Riemer

Director of Market Strategy

BuzzFeed

Leigh Riemer is the director of market strategy at Tasty, the largest food network in the world. In her role, Riemer develops and oversees opportunities for brand partnerships, including product placement in social videos, co-development of original content series, in-person events, licensing of the Tasty brand, and creation of physical...more

Speaking at: A ‘Tasty’ data-driven audience strategy


Kaaren Whitney-Vernon

SVP Branded Entertainment

Shaftesbury

Kaaren Whitney-Vernon serves as SVP of branded entertainment for Shaftesbury, with a goal to help brands explore their millennial voice using scripted series and social media to drive measurable results. Her branded entertainment projects include the hit U by Kotex®-funded drama series Carmilla; mystery series V Morgan Is Dead, brought...more

Speaking at: Creating content with bite: Carmilla’s tips and tricks to convince die-hard fans to follow you wherever you go

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