Speaker Barbara Basney


Barbara Basney

VP, global brand, advertising and media

Xerox Corp

Barbara Basney is VP, global brand, advertising and media for Xerox Corporation, headquartered in Norwalk, CT.  Basney has been part of the Xerox global corporate marketing leadership team since 2003, overseeing the company’s integrated brand, marketing strategy and implementation.  She has more than 20 years of expertise in integrated global marketing communications strategy, campaign design and integrated omnichannel media execution, that transcends paid/owned/earned media. Prior to joining Xerox, she had marketing and communications roles at Tektronix Inc., Thrifty Payless Drug Stores and Convergys.

Speaking at: Star power: Inside Xerox’s modernization content play; Lunch-and-learn round tables

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