Advisory Board

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Advisory Board Co-Chairs

Andrea Danovitch

AVP, Marketing and Brand

Andrea Danovitch is a seasoned marketing professional with over 25 years of combined experience in financial services and payments.  She also has extensive knowledge and experience in brand strategy.

Danovitch has been a driving force behind the evolution of the Interac brand.  While Interac services have been an integral part of...more

Speaking at: Co-chairs welcome,Workshop: What Interac learned from a foray into podcasting,Co-chairs Closing Remarks

Susan Irving

PepsiCo Foods Canada

Susan Irving is an industry leader with a passion for brands and a reputation for delivering business results through strategic integrated marketing campaigns. Now, as Senior Director of Marketing for the Quaker Portfolio, Irving is responsible for setting the strategy for growth and driving a fully integrated marketing and innovation...more

Speaking at: Co-chairs welcome,Co-chairs Closing Remarks

Advisory Board Members

Salar Alemi

Director of Marketing
Four Seasons Hotels & Resorts

Salar Alemi is no stranger to the world of hospitality, a passionate leader with international experience in Europe, Middle East and North America. A successful career journey that has taken him so far to 5 countries, and 6 cities. As the Director of Marketing for Four Seasons Hotel Toronto he...more

Jason Chaney

Ad. Vice.

Jason Chaney made the transition from the agency world to join Canada’s hottest fintech start-up Koho. As the Chief Creative Officer, Chaney developed the brand identity and communications that helped launch the company across Canada. 

He joined Koho from Cossette, where he was the Chief Strategy Officer and...more

Speaking at: Luncheon Workshop: How to ensure your content strategy is right for your brand

Alan Depencier

Chief Marketing Officer Personal & Commercial Banking & Insurance

Alan Depencier is Chief Marketing Officer for RBC’s Personal & Commercial businesses including Personal Banking, Cards and Payment Solutions, Personal Financing Products, Business Financial Services, Investments as well as RBC Insurance.  In his role, he is responsible for all facets of marketing including brand strategy, advertising, direct marketing, enterprise social...more

Ekaterina Dobrokhotova

VP, Marketing
L'Oreal Canada

Ekaterina Dobrokhotova joined the L’Oréal Group at the very beginning of its digital transformation in Canada. Since 2011, she has worked in the CMO team to put in place social media best practices and founded the very first Content Factory. As Digital Director, Dobrokhotova’s mission is to build an integrated...more

Jason Ford

Director of Shopify Studios

Jason Ford is currently heading up Shopify's global film, television and video studios. Prior to joining Shopify Studios, Ford lead Branded Content and Branded Entertainment for Bell Media - working on all the Bell Media properties (Discovery Channel, E!, Master Chef Canada, The Amazing Race Canada, MTV, MUCH, Comedy, Gusto,...more

Jackson Hitchon

Head of Marketing
Hershey Canada

Jackson Hitchon leads the marketing department at Hershey Canada including the analytics and insights team. Blending old school fundamentals with leading edge tactics Hitchon is dedicated to connecting with consumers and growing brands.  Hitchon has helped ignite iconic brands such Reese, Hershey’s, Twizzlers and Oh Henry! 

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