Advisory Board Members
Digital Director, Professional Products Division
Ekaterina Dobrokhotova joined the L’Oréal Group at the very beginning of its digital transformation in Canada. Since 2011, she has worked in the CMO team to put in place social media best practices and founded the very first Content Factory. As Digital Director, Dobrokhotova’s mission is to build an integrated digital ecosystem that will benefit both, consumers and customers, by placing digital as a driver of growth and modernity for both the Professional Products Division and the hair salon industry.
In addition to her business career, Dobrokhotova is a world-renowned professional magician who has appeared on several major TV networks and uploaded hundreds of magic videos on Youtube spanning over 40 million views.