Agenda

Tuesday, March 5

8:15 AM

Registration and Breakfast

Court

9:20 AM

Co-chairs welcome

Court

9:30 AM

Uncle Drew: Inside the PepsiCo Content Studio

Court

Featuring:

Louis Arbetter
GM, PepsiCo Content Studio
PepsiCo

10:15 AM

Putting players forward: Community content play by Ubisoft Canada

Court

Featuring:

Simon Joly
Marketing Manager
Ubisoft

10:45 AM

Networking Break

11:00 AM

Upfronts

Loft 1/2

Upfronts

Loft 4/5

11:30 AM

Travel Time

11:40 AM

Content marketing: Building it for the long haul

Court

Featuring:

Greg Shelly
VP, Enterprise Digital Marketing
Canadian Tire Corporation

12:15 PM

Lunch

Court

Luncheon Roundtables

Mezzanine

Luncheon Workshop

Studio

1:15 PM

The new metrics – the evolution of attribution in the content stream

Court

Featuring:

Cathy McKnight
VP Strategist & Solver of Problems
The Content Advisory / Content Marketing Institute

1:50 PM

Attention is the new ingredient: KFC’s secret recipe

Court

Featuring:

Stephen Scarrow
Senior Marketing Manager
KFC Canada

2:20 PM

Travel Time

2:30 PM

Upfronts

Loft 1/2

Upfronts

Loft 4/5

3:00 PM

Networking Break

3:20 PM

Mass scale, niche connection

Court

3:50 PM

How L’Oreal applies AI for custom experiences

Court

4:20 PM

TBA

Court

4:55 PM

Co-chairs Closing Remarks

Court

5:00 PM

Pre-show cocktails

Studio

Event Menu

Brand Menu