Putting players forward: Community content play by Ubisoft Canada
Tuesday, March 5, 2019
10:15 AM - 10:45 AM
Ubisoft Canada recently launched a new content program named Ubisoft FAM. Through a series of marketing tactics, Ubisoft Canada has created special content, experiences and rewards exclusively for Canadian fans. Ubisoft program lead by Simon Joly shares the insights and goals that shaped a content platform for a very passionate community.