Session

Workshop: What Interac learned from a foray into podcasting

Tuesday, March 5, 2019
2:30 PM - 3:00 PM
Loft 1/2

Interac is well versed in the brand content space, having mastered the art of integrating content programs with marketing platforms, as well as partnering with other brands on entertainment IP. So when the brand decided to tackle B2B with a podcasting strategy, they met with success. Hear Interac's AVP of Marketing and Brand, Andrea Danovitch and agency partner, Zulu Alpha Kilo's Group Strategy Director, Sean Bell talk about the evolution of their brand content platform and what they learned from their adventures in podcasting.


Featuring:


Sean Bell
Group Strategy Director
Zulu Alpha Kilo

Andrea Danovitch
AVP Marketing and Brand
Interac

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