Session
Tuesday, March 5
11:00am - 11:30am
Court
The Globe and Mail Upfront - Bring it to life: Anatomy of a content-marketing campaign
Tuesday, March 5
11:00am - 11:30am
Court
The Globe and Mail Upfront - Bring it to life: Anatomy of a content-marketing campaign
No two content programs are the same. When you’re building ideas from scratch, there are highs and lows, challenges and opportunities that lead creative teams in different directions. What matters most is arriving at a great final product that delivers results.
Sean Stanleigh, Head of Globe Content Studio at The Globe and Mail, shares the work that went into constructing a recent campaign, from the ask, to the idea, to the execution, to the distribution, to the measurement.
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