Session

Tuesday, March 5
11:00am - 11:30am
Loft 1/2

Workshop: How RBC tapped music to connect with youth

Tuesday, March 5
11:00am - 11:30am
Loft 1/2

Workshop: How RBC tapped music to connect with youth

RBC wanted to connect with the next generation of customers, and needed to show they were more than their "parents’ bank". RBCxMusic was the solution; an evolving music platform that engages a younger demo. Andrew Kooren, Senior Manager of Brand Marketing at RBC, shares how they managed to hit the sweet spot with a music-driven content strategy.



Featuring:


Andrew Kooren

Sr. Manager, Enterprise Brand Marketing

RBC

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