Workshop: How RBC tapped music to connect with youth
Tuesday, March 5, 2019
11:00 AM - 11:30 AM
RBC wanted to connect with the next generation of customers, and needed to show they were more than their "parents’ bank". RBCxMusic was the solution; an evolving music platform that engages a younger demo. Andrew Kooren, Senior Manager of Brand Marketing at RBC, shares how they managed to hit the sweet spot with a music-driven content strategy.
Sr. Manager, Enterprise Brand Marketing