Session

Tuesday, March 5
12:15pm - 1:15pm
Loft 4/5

Luncheon Roundtables

Tuesday, March 5
12:15pm - 1:15pm
Loft 4/5

Luncheon Roundtables

Meet the experts. AToMiCon content marketing gurus will be available for discussions over the lunch break. Please see our staff at the registration desk to sign up for a luncheon roundtable. Lunch will be served in the session room.

*Advance sign-up is required 

How to create compelling content

Speaker: Louis Arbetter, PepsiCo

 

How to use AI for better content

Speaker: Robert Beredo, L'Oreal Canada

 

How to personalise your content

Speaker: Cookie Boyle, Destination Canada

 

How to create a content hub

Speaker: Simon Joly, Ubisoft

 

How to build a content calendar

Speaker: Cathy McKnight, The Content Advisory / Content Marketing Institute

 

How to create a dialogue with Gen Z

Speaker: Stephen Scarrow, KFC


Featuring:


Louis Arbetter

GM, PepsiCo Content Studio

PepsiCo

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Robert Beredo

Chief Digital Officer

L'Oreal Canada

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Cookie Boyle

Executive Director, Global Content

Destination Canada

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Simon Joly

Senior Marketing Manager

Ubisoft

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Cathy McKnight

Chief Problem Solver and Lead Analyst

The Content Advisory / Content Marketing Institute

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Stephen Scarrow

Senior Marketing Manager, KFC

KFC Canada

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