Luncheon Workshop: How to ensure your content strategy is right for your brand
Tuesday, March 5, 2019
12:15 PM - 1:15 PM
If your brand content program isn't working, reconsider your strategy.
Jason Chaney, a seasoned brand marketer and Canada's top-ranked strategist and now Chief Strategy Officer at Ad.Vice has laid the foundation for many of Canada's award-winning content programs. Chaney believes that the key to ongoing success is nailing a content strategy that's built on insights that are authentic to your brand, meaningful to your audience and relevant to growing your business. Chaney walks through the development groundwork for a sustainable content marketing program, and shares a strategic blueprint for approaching content marketing.