Louis Arbetter

GM, PepsiCo Content Studio


Lou Arbetter leads PepsiCo’s in-house Content Studio. The Studio serves as a global creative, production and innovation resource for all branded content, including brand-inspired long and short-form films and series, music and social content. The Studio’s work has been recognized at over 15 film festivals including Sundance and Tribeca, and...more

Speaking at: Uncle Drew: Inside the PepsiCo Content Studio

Simon Joly

Marketing Manager


Simon Joly has always been fascinated by technology. It is little wonder that after completing his Bachelors in Communication at Université de Montréal, he joined the digital media team at Cossette.

After that, he joined Carat in 2011, where he headed Montreal’s Digital media team.
In over 10 years...more

Speaking at: Putting players forward: Community content play by Ubisoft Canada

Cathy McKnight

VP Strategist & Solver of Problems

The Content Advisory / Content Marketing Institute

An integral part of The Content Advisory Cathy helps organizations transform the way technology can enable business strategy and performance. In her current role, Cathy has helped dozens of companies realize their content and marketing/communication objectives. With 20 years of global experience and expertise in content strategy, content management, intranets,...more

Speaking at: The new metrics – the evolution of attribution in the content stream

Stephen Scarrow

Senior Marketing Manager

KFC Canada

In his more than 16 years in the marketing landscape, Stephen has proven himself to possess an insatiable hunger for management and the pursuit of disruptive, nuanced ideas.

In 2002, shortly after earning his business administration degree from Western University, Stephen began his career at Ogilvy, managing a breadth of accounts...more

Speaking at: Attention is the new ingredient: KFC’s secret recipe

Greg Shelly

VP, Enterprise Digital Marketing

Canadian Tire Corporation

Greg Shelly is the VP of Enterprise Digital Marketing at Canadian Tire Corporation. As VP, Enterprise Digital, Shelley is responsible for all of the digital marketing efforts across the entire corporation. His portfolio not only encompasses the Canadian Tire brand, but he is also responsible for the digital efforts across...more

Speaking at: Content marketing: Building it for the long haul

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