Speakers


Louis Arbetter

GM, PepsiCo Content Studio

PepsiCo

Lou Arbetter leads PepsiCo’s in-house Content Studio. The Studio serves as a global creative, production and innovation resource for all branded content, including brand-inspired long and short-form films and series, music and social content. The Studio’s work has been recognized at over 15 film festivals including Sundance and Tribeca, and...more

Speaking at: Uncle Drew: Inside the PepsiCo Content Studio; Luncheon Roundtables


Sean Bell

Group Strategy Director

Zulu Alpha Kilo

Sean Bell is the digital strategy lead at Zulu Alpha Kilo. His primary role is to inject digital thinking into brand building activities and spearhead innovation across the agency. From strategy to execution, Bell ensures digital media and technology are seamlessly integrated into client projects. Prior to joining Zulu, Bell...more

Speaking at: Workshop: What Interac learned from a foray into podcasting


Robert Beredo

Chief Digital Officer

L'Oreal Canada

A digital evangelist, a data ninja, and a relentless gladiator for consumer-centricity.  Robert Beredo is the Chief Digital Officer at L’Oreal Canada with the mission to transform the organization to be a data-driven company. 

Speaking at: How L’Oreal applies AI for custom experiences; Luncheon Roundtables


Cookie Boyle

Executive Director, Global Content

Destination Canada

Cookie Boyle studied French at the Sorbonne in Paris, and received her MBA from Columbia University in New York. She has worked in publishing in Australia, as an editor in England and as a writer for destinations as distinct as Cyprus, Munich and Libya. She rode the elevators with Jackie...more

Speaking at: Destination Canada tells global stories with a local focus; Luncheon Roundtables


Jason Chaney

CCO

Ad. Vice.

Jason Chaney made the transition from the agency world to join Canada’s hottest fintech start-up Koho. As the Chief Creative Officer, Chaney developed the brand identity and communications that helped launch the company across Canada. 

He joined Koho from Cossette, where he was the Chief Strategy Officer and...more

Speaking at: Luncheon Workshop: How to ensure your content strategy is right for your brand


Mark Charles

Director, Partner Studio by RYOT

Verizon Media


Andrea Danovitch

AVP Marketing and Brand

Interac

Andrea Danovitch is a seasoned marketing professional with over 25 years of combined experience in financial services and payments.  She also has extensive knowledge and experience in brand strategy.

Danovitch has been a driving force behind the evolution of the Interac brand.  While Interac services have been an integral part of...more

Speaking at: Co-chairs Closing Remarks; Co-chairs welcome; Workshop: What Interac learned from a foray into podcasting



Berkly Foster

Creative Director

Modiface

Berkly Foster leads the creative team at ModiFace, the technology company recently acquired by L’Oréal Group that focuses on Augmented Reality and Artificial Intelligence technologies. For close to a decade she has been at the forefront of the beauty tech industry, leading the design of innovations for over 70 of...more

Speaking at: How L’Oreal applies AI for custom experiences


Susan Irving

Senior Director of Marketing

PepsiCo Foods Canada

Susan Irving is an industry leader with a passion for brands and a reputation for delivering business results through strategic integrated marketing campaigns. Now, as Senior Director of Marketing for the Quaker Portfolio, Irving is responsible for setting the strategy for growth and driving a fully integrated marketing and innovation...more

Speaking at: Co-chairs Closing Remarks; Co-chairs welcome


Simon Joly

Senior Marketing Manager

Ubisoft

Simon Joly has always been fascinated by technology. It is little wonder that after completing his Bachelors in Communication at Université de Montréal, he joined the digital media team at Cossette.

After that, he joined Carat in 2011, where he headed Montreal’s Digital media team.
In over 10 years...more

Speaking at: Putting players forward: Community content play by Ubisoft Canada; Luncheon Roundtables


Andrew Kooren

Sr. Manager, Enterprise Brand Marketing

RBC

Andrew Kooren is a Senior Manager, Brand Marketing at RBC. He is responsible for leading the development and growth of RBCxMusic; the new music platform based on RBC’s partnership with Live Nation Canada.


Over the last seven years, Kooren has built a highly respected profile within the music partnerships...more

Speaking at: Workshop: How RBC tapped music to connect with youth


Sharon MacLeod

Former Global VP, Dove Men+Care

Unilever

Sharon MacLeod is the Global Vice President of Dove Men+Care, she celebrates a new definition of masculinity, one where showing care for yourself and others is the hallmark of a more modern, more rounded, and more authentic masculinity. Recognising that modern men are a key to the success of women...more

Speaking at: Dove: Creating global content amidst a movement


Cathy McKnight

VP Strategist & Solver of Problems

The Content Advisory / Content Marketing Institute

An integral part of The Content Advisory Cathy helps organizations transform the way technology can enable business strategy and performance. In her current role, Cathy has helped dozens of companies realize their content and marketing/communication objectives. With 20 years of global experience and expertise in content strategy, content management, intranets,...more

Speaking at: The new metrics – the evolution of attribution in the content stream; Luncheon Roundtables


Stephen Scarrow

Senior Marketing Manager, KFC

KFC Canada

In his more than 16 years in the marketing landscape, Stephen has proven himself to possess an insatiable hunger for management and the pursuit of disruptive, nuanced ideas.

In 2002, shortly after earning his business administration degree from Western University, Stephen began his career at Ogilvy, managing a breadth of accounts...more

Speaking at: Attention is the new ingredient: KFC’s secret recipe; Luncheon Roundtables


Greg Shelly

VP, Enterprise Digital Marketing

Canadian Tire Corporation

Greg Shelly is the VP of Enterprise Digital Marketing at Canadian Tire Corporation. As VP, Enterprise Digital, Shelley is responsible for all of the digital marketing efforts across the entire corporation. His portfolio not only encompasses the Canadian Tire brand, but he is also responsible for the digital efforts across...more

Speaking at: Raise your game: Canadian Tire shows how more focus on content impacts KPIs


Sean Stanleigh

Managing Editor, Globe Content Studio

The Globe and Mail

Speaking at: The Globe and Mail Upfront - Bring it to life: Anatomy of a content-marketing campaign

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