Susan Irving is an industry leader with a passion for brands and a reputation for delivering business results through strategic integrated marketing campaigns. Now, as Senior Director of Marketing for the Quaker Portfolio, Irving is responsible for setting the strategy for growth and driving a fully integrated marketing and innovation agenda for the Canadian business.
Over her 14 year career at PepsiCo, Irving has held progressive roles such as the Senior Director of Marketing in the Global Snacks Group in New York where she was responsible for Doritos, Cheetos and Sunbites - three of the company’s billion dollar brands. Prior to that, Irving spent more than a decade at PepsiCo Canada leading teams of passionate marketers in creating successful campaigns that drove profitable growth for brands including Cheetos, Doritos, Lay’s, Ruffles and Tostitos.
Irving has nearly two decades of business experience spanning all aspects of consumer marketing, including brand strategy; advertising and communications; P&L management; cross functional team leadership; media planning: digital; social media; innovation; public and corporate communications; sports and event marketing and consumer insights. Irving is known for her collaborative approach of working with teams to deliver breakthrough, insight-driven consumer campaigns and programs that deliver growth.
As an accomplished marketer, Irving has been recognized with several industry accolades including CMAs, Cassies, Cannes Lions, The Bessies, Media Innovation Awards and Canadian New Media Awards. She was also among Marketing Magazine’s prestigious Top 30 under 30.
Irving lives in Toronto, Canada, with her husband Todd and their two sons. An avid athlete, Irving was a member of the Canadian Sailing Team, having campaigned for the 1992 and 1996 Summer Olympics. In her spare time you can find her on a sail boat or a ski hill or supporting her boys and their family’s passion for competitive sport whether it’s at a hockey rink, a road race or on the soccer field.