Speaker Greg Shelly


Greg Shelly

VP, Enterprise Digital Marketing

Canadian Tire Corporation

Greg Shelly is the VP of Enterprise Digital Marketing at Canadian Tire Corporation. As VP, Enterprise Digital, Shelley is responsible for all of the digital marketing efforts across the entire corporation. His portfolio not only encompasses the Canadian Tire brand, but he is also responsible for the digital efforts across various banners (such as Marks’ and SportChek).

In his day to day, Shelley ensures that all of Canadian Tire Corporation’s digital marketing efforts are delivering sales growth, brand value and overall company success. Canadian Tire is consistently pushing the needle when it comes to our digital efforts and Shelley spearheads these innovations.

Prior to joining the CTC team, Shelley came from an extensive background of business insights and analytics, with a strong focus in digital as well as e-commerce. Shelley’s past experience involves providing marketing and analytics solutions for brands such as Dell and McDonald’s.

Speaking at: Raise your game: Canadian Tire shows how more focus on content impacts KPIs

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