Speaker Andrew Kooren


Andrew Kooren

Sr. Manager, Enterprise Brand Marketing

RBC

Andrew Kooren is a Senior Manager, Brand Marketing at RBC. He is responsible for leading the development and growth of RBCxMusic; the new music platform based on RBC’s partnership with Live Nation Canada.


Over the last seven years, Kooren has built a highly respected profile within the music partnerships landscape in Canada through various roles at Live Nation, Maple Leaf Sports & Entertainment, and now on the client side. As one of the lead architects behind TD Music Access – a music program for TD customers across Canada – he has a wealth of experience leading the development of national music-related programs.


In addition to his work with TD & RBC, Kooren has also developed music-related marketing programs with Jack Daniel's (Supporting Act), HP, Red Bull and more. He is a passionate music fan who loves seeing the emotions of a crowd which can only come from a live show.

Speaking at: Workshop: How RBC tapped music to connect with youth

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