Curating content relevance: Quebec Tourism

Tuesday, March 3, 2020
10:05 AM - 10:30 AM

Sébastien Viau, VP Marketing & Sales for Alliance de l’industrie touristique du Québec (QuebecOriginal) is leveraging storytelling through influencers while also using AI and existing data to serve targeted content to its audience. Learn how Quebec Tourism's new strategy has built brand momentum and generated great results over the last three years.


Sebastien Viau
Vice-President, Sales and Marketing
Alliance de l'industrie touristique du Québec

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