Bud Light: Building an LDA+ audience via entertainment

Tuesday, March 3, 2020
3:35 PM - 4:00 PM

Learn how Bud Light is gaining audience traction through a nimble, always-on approach. Director of marketing Natalie Lucas explains how Bud Light is creating consumer relevance through targeted content franchises. From a late-night inspired series for eSports, to full length feature docs, and a music platform that brings fans up-close and personal, Bud Light is strategically engaging consumer groups, and ultimately – building share in the beer category.


Natalie Lucas
Director of Marketing-Light Beer Portfolio
Labatt Breweries of Canada

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