Tuesday, March 3
10:45am - 11:15am
Loft 5

Cracking the diversity code: Egg Farmers of Canada

It’s time to go beyond translating mainstream campaigns, and start baking diversity into your content marketing strategy. When Egg Farmers of Canada explored the through-line of experiences that people share through the lens of boosting sales – it was evident that ethnicity matters. The barriers to egg consumption for South Asians and Chinese consumers were different. In this session, learn how Egg Farmers created a unique content strategy to resonate with these communities - resulting in an increase in sales and a major behavioural shift towards egg consumption.

Featuring:

Sarah Caron

Director, Marketing and Nutrition

Egg Farmers of Canada

Rosie Gentile

EVP Practice Lead

Cossette Communication Inc