Lunch and Learn

Tuesday, March 3, 2020
12:15 PM - 1:15 PM

Meet the experts. AToMiCon content marketing gurus will be available for discussions over the lunch break. Please see our staff at the registration desk to sign up for a luncheon roundtable. Lunch will be served in the session room.

*Advance sign-up is required

How to reinvent your content strategy

Speaker: Cathy McKnight, The Content Advisory


How to leverage storytelling

Speaker: Sebastien Viau, Alliance de l’industrie touristique du Québec


How to do content on a budget

Speaker: Kelly Steward, Swoop 


How to maximise influencers

Speaker: Jani Yates, Ad standards Canada 

How to be consistent with your brand

Speaker: Mark Tomblin, Thinking Unstuck

Diving into key consumer trends

Speaker: Andrea Bell, WGSN 


How to overcome perception gaps

Speaker: Rachel Rayne, Toyota Canada 


Andrea Bell
Head of Mindset, Strategic Insights and Executive Editor, Americas

Cathy McKnight
VP Strategy & Consulting
The Content Advisory

Rachel Rayne
Sr Marketing Manager, Car & Truck Portfolio
Toyota Canada Inc

Kelly Steward
Marketing Lead
Swoop Airlines

Mark Tomblin
Thinking Unstuck

Sebastien Viau
Vice-President, Sales and Marketing
Alliance de l'industrie touristique du Québec

Jani Yates
President and CEO
Ad Standards

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