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ATOMICON 2023 Agenda - Print Version
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Tuesday, March 3
| 8:15 AM |
Registration & Breakfast |
| 9:15 AM |
Opening Remarks |
| 9:25 AM |
Keynote:Reinventing content marketing: the 2020 business strategy |
| 10:05 AM |
Curating content relevance: Quebec Tourism |
| 10:30 AM |
NETWORKING BREAK |
| 10:45 AM |
CBC Upfront: What marketers need to know about podcasts Cracking the diversity code: Egg Farmers of Canada |
| 11:20 AM |
CSO P.O.V.- Why we must never forget the brand in branded content |
| 11:50 AM |
Swoop: How to run a content-led and data-informed strategy on a tight budget Toyota: The new lane for branded content |
| 12:15 PM |
LUNCH Lunch and Learn |
| 1:15 PM |
Globe Media Group Upfront: How brands can make podcasts people will listen to Influencer content 2.0 |
| 1:50 PM |
Tokyo Smoke: Managing a content program in a highly regulated space |
| 2:15 PM |
Hershey’s: Achieving cultural authenticity |
| 2:40 PM |
NETWORKING BREAK |
| 3:00 PM |
Bell Media Upfront-Brand storytelling in 2020 and beyond How to grow your audience investment: a KOHO guide |
| 3:35 PM |
Bud Light: Building an LDA+ audience via entertainment |
| 4:00 PM |
Keynote: Content Cues for a new decade: WGSN breaks down key consumer trends |
| 4:55 PM |
Closing Remarks |
| 5:00 PM |
Pre-show Cocktail |
| 6:00 PM |
AToMiC Awards |