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ATOMICON 2023 Agenda - Print Version
Tuesday, March 7
| 8:30 AM |
Registration |
| 9:30 AM |
Co-chairs opening remarks |
| 9:45 AM |
Breaking up with your website. Improve your omnichannel customer experience by leveraging technology, modeling and governance |
| 10:20 AM |
Changing the face of an industry won't happen overnight |
| 10:50 AM |
Networking break |
| 11:05 AM |
Workshop: Connecting the narrative to success Globe & Mail upfront: The cult of (brand) personality |
| 11:45 AM |
BRP's marcom (r)evolution |
| 12:15 PM |
Lunch and learn Lunch |
| 1:15 PM |
Future of youth culture |
| 2:00 PM |
Levelling up the content strategy playbook |
| 2:40 PM |
Networking break |
| 3:00 PM |
Workshop: Authenticity Scarcity - Why it’s so hard for brands to forge a deep connection TikTok upfront: Make your media investment work harder (partner content) |
| 3:40 PM |
What is AI's killer marketing app? |
| 4:10 PM |
The next frontier of content marketing |
| 4:55 PM |
Closing remarks |
| 5:00 PM |
Pre-show Cocktail |
| 6:00 PM |
AToMiC Awards |