Session

It takes two: elevating branded content through partnership (Content Partner)

Thursday, April 1, 2021
2:30 PM - 3:00 PM

Branded content is a natural evolution of brand advertising. How can marketers elevate their stories through branded content integrations and take storytelling to the next level? Think partnership, not sponsorship. Join Karli Kirkpatrick of Movember Canada and Luke Boone from Rogers Sports & Media as they share learnings from their unique collaboration on "The Mental Game".

Check your email for your personalized link to join this session (be sure to check your spam folder if you can't find it in your inbox). 


Moderating:


Deidra Dionne
Sr. Director, Talent Strategy & Business Relations
Rogers Sports & Media


Featuring:


Luke Boone
Account Manager
Rogers Sports & Media

Karli Kirkpatrick
Director of Marketing
Movember Canada

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