Agenda

Tuesday, March 30

1:00 PM

Winning with soul

Learn why thriving in the future will require marrying math and meaning, and how organizations can balance digital capability with human empathy. Futurist, author and strategic advisor for Fortune 500 companies, Rishad Tobaccowala will provide practical tools and techniques that brands can use to stay human in the age of data.

Featuring:

Rishad Tobaccowala
Futurist, Advisor and Author

Thursday, April 1

1:00 PM

Hindsight is 2020: Looking back on what brands learned

It’s virtual-everything as the world waits the pandemic out behind closed doors. But what happens to the content platforms, proprietary apps and programs that consumed marketers’ every pandemic plan when things return to normal? Like the consumer habits that will stick, what tools and tactics brands will take with them when the ‘20s start to roar once again?

Tuesday, April 6

1:00 PM

Navigating the minefield of cancel culture with pure purpose

The past year has shown us that consumers are increasingly choosing to support brands that reflect their own values, and dumping those that don’t. But a foray into purpose-driven marketing can mean missteps and potential blow-back. StrawberryFrog’s Scott Goodson, co-author of Activate Brand Purpose: How to Harness the Power of Movements to Transform Your Company, looks at how companies can navigate this space in a meaningful way that won’t ring hollow.

Featuring:

Scott Goodson
CEO and Founder
Strawberry Frog

Thursday, April 8

1:00 PM

Multicultural marketing’s coming of age

Ethnic audiences are no longer niche. They are edging toward levels of critical mass and marketers like Kruger’s Susan Irving recognize that multicultural marketing should therefore be equally – if not more – compelling than campaigns for the rest of Canada. In this session, Irving and Ethnicity Matters’s Bobby Sahni discuss how brands are investing in authentic marketing that doesn’t cut corners and which isn’t just an add-on.

Featuring:

Susan Irving
CMO
Kruger Products

Bobby Sahni
Partner & Co-Founder
Ethnicity Matters

Tuesday, April 13

1:00 PM

What’s next in content marketing?

At a time when change is the only constant, staying on top of the shifting landscape is essential for any brand. To keep you ahead of the game, The Content Advisory’s Robert Rose will discuss what's next in content marketing, from the metrics being used to the consumer trends being tapped and the in-housing investments gaining steam.

Featuring:

Robert Rose
Founder and Chief Strategy Officer
The Content Advisory

3:00 PM

The future of marketing: Omnichannel and hybrid experiences

Disease, disunity and economic downturn are causing mutations in consumer engagement, purchase paths and patterns. Moving past instinctive reactions, CMOs need visibility into a future of hybrid experiential interactions and personalized omnichannel experiences. Most importantly, they need to see the possibilities the future holds and the preparation required right now.

Featuring:

Jennifer Polk
VP, Chief of Research, Marketing & Communications Practice
Gartner

Thursday, April 15

1:00 PM

The latest in tech: Why it matters and how you can use it

With the pandemic continuing to keep in-person events off the table, innovation isn’t just a bonus – it’s an imperative. Companies need creative tech to engage with consumers, whether that’s live-streaming, gaming or data-driven personalization. This is the year that remote comes first, making it an opportune time to experiment with format, devices and tools.

3:00 PM

Behind the scenes of PepsiCo's CRM platform

There's been no better time for PepsiCo to “create smiles with every sip and every bite,” as they engage homebound Canadians with great content, innovation, recipes and more. Watch as the CMO of PepsiCo Foods Canada, Ian Adler, shares a behind the scenes look at their highly successful CRM platform – Tasty Rewards, which houses its brands, recipes and offers – and how it's carving a content path using data that matters.

Featuring:

Ian Adler
CMO
PepsiCo Foods Canada

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