Trinh is the Chief Marketing Officer for Harry Rosen, Canada’s most iconic luxury menswear retailer, where she oversees marketing and e-Commerce for a portfolio of banners including Harry Rosen, Ermenegildo Zegna and The Outlet by Harry Rosen. She is responsible for reinventing how Harry Rosen connects with clients and drives business growth through its brand strategies, integrated marketing, product marketing, insights & analytics, loyalty program, digital innovation, PR, store marketing and e-Commerce experience.
Throughout her career Trinh has led the growth of some of Canada’s most admired brand portfolios across various industries. Prior to joining Harry Rosen, she held various roles at Sobeys Inc. including Interim Senior Vice President of Marketing, where she led large-scale business & digital transformation and the development of brand, loyalty, promo and partnership strategies for all banner and private label brands. As VP Integrated Marketing at Tim Hortons, she led the brand through Canada 150 with a special edition of Roll Up the Rim and the go-to-market of numerous product innovations including the latte category. As Head of Marketing for Entertainment Brands at Bell Media, she launched CraveTV, digital products and popular TV series and sporting events. She served in senior marketing and merchandising roles at Loblaw Companies Limited where she launched PC Black Label, repositioned PC, PC Blue Menu & PC Organics, led multi-cultural marketing and managed a $2B P&L for Grocery & General Merchandise.
Trinh contributes to the marketing community as a member of the Canadian Marketing Association’s Education Committee and the American Marketing Association Advisory Council.