Ian Adler is Vice President and Chief Marketing Officer for PepsiCo Foods Canada, a $2billion+ Canadian based division and a role he assumed in Spring 2018. He leads a team of world class marketers for the Frito Lay and Quaker portfolios inclusive of brands such as Lay’s, Tostitos, Doritos, Cheetos, Miss Vickies, Bare, Crispy Minis and Harvest Crunch. Ian has oversight for all brand marketing, shopper marketing, innovation, consumer insights, analytics, CRM and media activities, and talent development.
Prior to CMO, Ian was VP, Shopper Strategy and Insights for PepsiCo’s North American strategic retailers and based out of Dallas, Texas. He was responsible for advancing PEPWorx – a suite of proprietary advanced analytics, research, and strategy tools that transformed PepsiCo’s ability to partner with brands and retailers in unlocking growth. During his tenure, PepsiCo was recognized as the coveted #1 supplier amongst Kantar’s PoweRanking, with insights recognized as best in the industry.
Prior to leading Shopper Strategy and Insights, Ian held various marketing roles in Toronto, Dallas and New York including on brands such as Off The Eaten Path, Stacy’s, Red Rock Deli, Variety Packs, Pepsi and led portfolios related to Long Term Innovation, New Business Startups, Shopper Marketing and Sports Marketing. Ian joined PepsiCo in 2004 and has also held various cross functional roles in both Finance and Corporate Strategy.
Prior to PepsiCo, Ian worked as a Management Consultant at Cap Gemini Ernst & Young in their Consumer Experience practice and as a vehicle planner for BMW Canada Inc. Outside of work, he and his wife enjoy life with their hipster kids and high maintenance dog. Ian earned a MBA at the Rotman School of Business at the University of Toronto and a Specialized Honours BA in Economics and Business at York University. He is also a Board of Directors member of the Association of Canadian Advertisers.