Session

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Thursday, April 8
2:30pm - 3:15pm

Experiential marketing in a virtual-everything world

Thursday, April 8
2:30pm - 3:15pm

Experiential marketing in a virtual-everything world

Even before the pandemic, virtual consumer experiences incorporating VR, AR, proprietary apps and livestreaming were gaining steam. Then came the lockdowns. Brand marketers across the alcohol, automotive and beauty categories discuss how to craft virtual experiential programs that stick with audiences. And what tools and tactics will they take with them when the ‘20s start to roar once again?

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Featuring:


Heba Amin

Advertising & Communications Manager

Cadillac Canada

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Jenn Harper

Founder and CEO

Cheekbone Beauty

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Amanda Horn

National Portfolio Manager, Wines and Craft Spirits

Breakthru Beverage Canada

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Moderating:


Justin Dallaire

n/a

Brunico Communications

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