Experiential marketing in a virtual-everything world
Thursday, April 8, 2021
2:30 PM - 3:15 PM
Even before the pandemic, virtual consumer experiences incorporating VR, AR, proprietary apps and livestreaming were gaining steam. Then came the lockdowns. Brand marketers across the alcohol, automotive and beauty categories discuss how to craft virtual experiential programs that stick with audiences. And what tools and tactics will they take with them when the ‘20s start to roar once again?
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Advertising & Communications Manager
Founder and CEO
National Portfolio Manager, Wines and Craft Spirits
Breakthru Beverage Canada