Session

Experiential marketing in a virtual-everything world

Thursday, April 8, 2021
2:30 PM - 3:15 PM

Even before the pandemic, virtual consumer experiences incorporating VR, AR, proprietary apps and livestreaming were gaining steam. Then came the lockdowns. Brand marketers across the alcohol, automotive and beauty categories discuss how to craft virtual experiential programs that stick with audiences. And what tools and tactics will they take with them when the ‘20s start to roar once again?

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Moderating:


Justin Dallaire
Associate Editor
Brunico Communications


Featuring:


Heba Amin
Advertising & Communications Manager
Cadillac Canada

Jenn Harper
Founder and CEO
Cheekbone Beauty

Amanda Horn
National Portfolio Manager, Wines and Craft Spirits
Breakthru Beverage Canada

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