Richard McLeod

VP, GM
Foot Locker Canada

Richard McLeod is asenior-level executivewith 16 years of international sales and luxury marketing experience. He joined Foot Locker, Inc. in 2019 as the Vice President of U.S. Marketing for Footaction. After 10 short months, McLeod was promoted to lead marketing for the company’s namesake as the Vice President of North America Marketing for Foot Locker. In November 2020, McLeod stepped into his current role, to lead the Canadian business as the Vice President and General Manager of Foot Locker Canada. McLeod also serves as part of Foot Locker, Inc.’s Global Diversity & Inclusion Council.

McLeod’sextensive knowledge within Wine & Spirits, a highly complex and lifestyle driven industry, has afforded him the opportunity to lead a multitude of strategic initiatives encompassing project management, strategic planning, talent relations, national and global sponsorship, revenue negotiation, global experiential development, execution and evaluation of award-winning marketing campaigns.

Prior to joining Foot Locker, Inc., McLeod held senior-level marketing positions at several companies in the Wine & Spirits industry. Most notably, his 11-year tenure at Bacardi USA where he successfully led the growth of multiple brands including Grey Goose, Bombay Sapphire and D’usse Cognac, a joint venture with Jay-Z.

McLeod’s demonstratedability to analyze brand needs, create unique solutions designed to drive consumer engagement and develop high-performing teams have proven to be his greatest assets. In both 2017 and 2018, he was awarded the LVMH President’s award for outstanding achievement in marketing.

McLeod holds an honors degree in sports Science & Business Management from Brunel University in London, England. He lives in N.J. with his wife and two children and enjoys playing basketball or watching movies in his spare time.