Agenda

Tuesday, March 30

1:00 PM

Winning with soul

Learn why thriving in the future will require marrying math and meaning, and how organizations can balance digital capability with human empathy. Futurist, author and strategic advisor for Fortune 500 companies, Rishad Tobaccowala will provide practical tools and techniques that brands can use to stay human in the age of data.

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Featuring:

Rishad Tobaccowala
Futurist, Advisor and Author

Thursday, April 1

1:00 PM

Hindsight is 2020: Never waste a crisis

The unprecedented events of the past year have had a profound impact on nearly every aspect of business. But what lessons did brands learn and how can they be applied to future plans? Senior marketing leaders from major companies including Kellogg's, Danone and Harry Rosen discuss the pivots they made in 2020 from structural changes to new processes and priorities as they embark on planning for 2021.

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Moderating:


Josh Kolm
Digital Editor, strategy
Brunico Communications

Featuring:

Andrea Hunt
EVP, CMO
Arterra Wines Canada

Christine Jakovcic
VP, Marketing
Kellogg Canada

Jeremy Oxley
VP, Marketing, Strategy & Insights
Danone Canada

Trinh Tham
CMO
Harry Rosen

2:30 PM

It takes two: elevating branded content through partnership (Content Partner)

In Partnership With

Branded content is a natural evolution of brand advertising. How can marketers elevate their stories through branded content integrations and take storytelling to the next level? Think partnership, not sponsorship. Join Karli Kirkpatrick of Movember Canada and Luke Boone from Rogers Sports & Media as they share learnings from their unique collaboration on "The Mental Game".

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Moderating:


Deidra Dionne
Sr. Director, Talent Strategy & Business Relations
Rogers Sports & Media

Featuring:

Luke Boone
Account Manager
Rogers Sports & Media

Karli Kirkpatrick
Director of Marketing
Movember Canada

Tuesday, April 6

1:00 PM

Navigating the minefield of cancel culture with purpose

The past year has shown us that consumers are increasingly choosing to support brands that reflect their own values, and dumping those that don’t. But a foray into purpose-driven marketing can mean missteps and potential blow-back. StrawberryFrog’s Scott Goodson, co-author of Activate Brand Purpose: How to Harness the Power of Movements to Transform Your Company, looks at how companies can navigate this space in a meaningful way that won’t ring hollow.

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Featuring:

Scott Goodson
CEO and Founder
StrawberryFrog

Thursday, April 8

1:00 PM

Multicultural marketing’s coming of age

Ethnic audiences are no longer niche. They are edging toward levels of critical mass and marketers like Kruger’s Susan Irving recognize that multicultural marketing should therefore be equally – if not more – compelling than campaigns for the rest of Canada. In this session, Irving and Ethnicity Matters’s Bobby Sahni discuss how brands are investing in authentic marketing that doesn’t cut corners and which isn’t just an add-on.

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Featuring:

Susan Irving
CMO
Kruger Products

Bobby Sahni
Partner & Co-Founder
Ethnicity Matters

2:30 PM

Experiential marketing in a virtual-everything world

Even before the pandemic, virtual consumer experiences incorporating VR, AR, proprietary apps and livestreaming were gaining steam. Then came the lockdowns. Brand marketers across the alcohol, automotive and beauty categories discuss how to craft virtual experiential programs that stick with audiences. And what tools and tactics will they take with them when the ‘20s start to roar once again?

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Moderating:


Justin Dallaire
Associate Editor
Brunico Communications

Featuring:

Heba Amin
Advertising & Communications Manager
Cadillac Canada

Jenn Harper
Founder and CEO
Cheekbone Beauty

Amanda Horn
National Portfolio Manager, Wines and Craft Spirits
Breakthru Beverage Canada

Tuesday, April 13

11:30 AM

Inside the jury room

AtoMiC celebrates the ideas and collaboration at the intersection of advertising, tech, media and content.
Here's what broke through this year, and why...

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Featuring:

Dhaval Bhatt
Partner and Creative Director
Rethink

Mo Bofill
Partner, Creative Director, Design
One Twenty Three West

Jordan Doucette
Partner & President
No Fixed Address

Alyssa Huggins
VP, Brand & Integrated Marketing
The Princess Margaret Cancer Foundation

Savior Joseph
President
Breathing Green Solutions

Brent Nelsen
Chief Strategy Officer
Leo Burnett Company

Eva Salem
VP, Strategic Marketing, CTR
Canadian Tire Corporation

1:00 PM

What’s next in content marketing?

At a time when change is the only constant, staying on top of the shifting landscape is essential for any brand. To keep you ahead of the game, The Content Advisory’s Robert Rose will discuss what's next in content marketing, from the metrics being used to the consumer trends being tapped and the in-housing investments gaining steam.

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Featuring:

Robert Rose
Founder and CSO
The Content Advisory

3:00 PM

The future of marketing: Omnichannel and hybrid experiences

Disease, disunity and economic downturn are causing mutations in consumer engagement, purchase paths and patterns. Moving past instinctive reactions, CMOs need visibility into a future of hybrid experiential interactions and personalized omnichannel experiences. Most importantly, they need to see the possibilities the future holds and the preparation required right now.

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Featuring:

Jennifer Polk
VP, Chief of Research, Marketing & Communications Practice
Gartner

Thursday, April 15

1:00 PM

Listen to the future of customer engagement

One of the most exciting trends in the digital content space is the world of audio content. Whether it’s podcasting, buzzy platforms like Clubhouse and Discord or smart speakers and voice search, audio is a growing medium for content delivery. Join Mitch Joel of Six Pixels Group and digital anthropologist Rahaf Harfoush to find out why audio should be a part of your content plan and the best ways to deliver it.

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Featuring:

Rahaf Harfoush
Executive Director
Red Thread Institute of Digital Culture

Mitch Joel
Founder
Six Pixels Group

3:00 PM

Behind the scenes of PepsiCo's CRM platform

There's been no better time for PepsiCo to “create smiles with every sip and every bite,” as they engage homebound Canadians with great content, innovation, recipes and more. Watch as the CMO of PepsiCo Foods Canada, Ian Adler, shares a behind the scenes look at their highly successful CRM platform – Tasty Rewards, which houses its brands, recipes and offers – and how it's carving a content path using data that matters.

Check your email for your personalized link to join this session (be sure to check your spam folder if you can't find it in your inbox). 

Featuring:

Ian Adler
CMO
PepsiCo Foods Canada

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