Speaker Scott Goodson

Scott Goodson

CEO and Founder


Scott is a father, husband, author of and founder of StrawberryFrog, the world’s first Movement Marketing, Transformation, and Advertising company. 

He started his career in Sweden in the 1990s, devising Purpose strategies for Scandinavian multinationals, working with some extraordinary leaders who wanted to drive positive change whilst radically growing their companies.

Through StrawberryFrog, Scott established his own Purpose to use Creativity for Good, and has created entirely new ways of thinking about both the development of distinctive brands but also the cultural conditions necessary to support them, reshaping how many leaders and large corporations have thought about structuring their businesses for success.

He set out a new competitive advantage, Movement Marketing as a way to activate Purpose in his best selling book: Uprising: How to Build a Brand and Change the World by Sparking Cultural Movements, by McGraw Hill. The book articulates five tenets of ‘Movement marketing,’ illustrated through case studies drawing upon interviews with over 40 global leaders, including clients Google, Mahindra, Morgan Stanley, Emirates Airline and Procter & Gamble.  

His ideas will challenge your habits and the formulas of the past, provide new ways to think about insight, sources of growth, and sources of meaning for modern businesses and the people who run them.

For 25 years Scott has worked with the most iconic companies: P&G, Credit Suisse, Morgan Stanley, Goldman Sachs,  First Abu Dhabi Bank, SunTrust Bank, Emirates Airline, Google, PepsiCo, Heineken, Jim Beam, Coca Cola, Mercedes, Pfizer, Natura Brasil, LG Electronics, Mahindra, smart car, Asics, and the government of Dubai.

Scott has lectured on Movement Think and Marketing at Harvard Business School, Columbia, and Cambridge University. He has appeared on CNBC, BBC World Service, NPR, CNN, and in The FT, The Economist, WSJ, and the Harvard Business Review.

Speaking at: Navigating the minefield of cancel culture with purpose

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