Thursday, April 1
2:30pm - 3:00pm

It takes two: elevating branded content through partnership (Content Partner)

Branded content is a natural evolution of brand advertising. How can marketers elevate their stories through branded content integrations and take storytelling to the next level? Think partnership, not sponsorship. Join Karli Kirkpatrick of Movember Canada and Luke Boone from Rogers Sports & Media as they share learnings from their unique collaboration on "The Mental Game".

Check your email for your personalized link to join this session (be sure to check your spam folder if you can't find it in your inbox). 

Featuring:

Luke Boone

Director

Rogers Sports & Media

Karli Kirkpatrick

Director of Marketing

Movember Canada

Moderating:

Deidra Dionne

Sr. Director, Talent Strategy & Business Relations

Rogers Sports & Media