Thursday, April 1
1:00pm - 1:45pm

Hindsight is 2020: Never waste a crisis

The unprecedented events of the past year have had a profound impact on nearly every aspect of business. But what lessons did brands learn and how can they be applied to future plans? Senior marketing leaders from major companies including Kellogg's, Danone and Harry Rosen discuss the pivots they made in 2020 – from structural changes to new processes and priorities – as they embark on planning for 2021.

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Featuring:

Andrea Hunt

CMO

Arterra Wines Canada

Christine Jakovcic

Vice President, Global Brands

Kellogg Canada

Jeremy Oxley

Sr. Vice President of Marketing, Ecommerce and Shopper Activation

Danone Canada

Trinh Tham

CMO: Strategy, E-Commerce, Digital & Revenue

Harry Rosen

Moderating:

Josh Kolm

n/a

Brunico Communications