Session
Hindsight is 2020: Never waste a crisis
Thursday, April 1, 2021
1:00 PM - 1:45 PM
The unprecedented events of the past year have had a profound impact on nearly every aspect of business. But what lessons did brands learn and how can they be applied to future plans? Senior marketing leaders from major companies including Kellogg's, Danone and Harry Rosen discuss the pivots they made in 2020 – from structural changes to new processes and priorities – as they embark on planning for 2021.
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Moderating:
Josh Kolm
Digital Editor, strategy
Brunico Communications
Featuring:
Andrea Hunt
EVP, CMO
Arterra Wines Canada
Christine Jakovcic
VP, Marketing
Kellogg Canada
Jeremy Oxley
Sr. Vice President of Marketing, Ecommerce and Shopper Activation
Danone Canada
Trinh Tham
CMO
Harry Rosen