Session

Hindsight is 2020: Never waste a crisis

Thursday, April 1, 2021
1:00 PM - 1:45 PM

The unprecedented events of the past year have had a profound impact on nearly every aspect of business. But what lessons did brands learn and how can they be applied to future plans? Senior marketing leaders from major companies including Kellogg's, Danone and Harry Rosen discuss the pivots they made in 2020 from structural changes to new processes and priorities as they embark on planning for 2021.

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Moderating:


Josh Kolm
Digital Editor, strategy
Brunico Communications


Featuring:


Andrea Hunt
EVP, CMO
Arterra Wines Canada

Christine Jakovcic
VP, Marketing
Kellogg Canada

Jeremy Oxley
Vice President of Marketing, Ecommerce and Shopper Activation
Danone Canada

Trinh Tham
CMO
Harry Rosen

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