Hindsight is 2020: Never waste a crisis
Thursday, April 1, 2021
1:00 PM - 1:45 PM
The unprecedented events of the past year have had a profound impact on nearly every aspect of business. But what lessons did brands learn and how can they be applied to future plans? Senior marketing leaders from major companies including Kellogg's, Danone and Harry Rosen discuss the pivots they made in 2020 – from structural changes to new processes and priorities – as they embark on planning for 2021.
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Digital Editor, strategy
Arterra Wines Canada
Vice President of Marketing, Ecommerce and Shopper Activation