Speaker Matthew Cowling

Matthew Cowling

Marketing Director for CraveTV

Bell Media

Matthew Cowling is a marketing director at Bell Media for CraveTV, The Movie Network, HBO and Showtime, where he has built campaigns for Game of Thrones, Billions, Twin Peaks and Letterkenny. Previously he worked at Pelmorex Media (The Weather Network) and CBC, marketing shows like Republic of Doyle and Mr D. Before coming to Canada, Matthew developed campaigns for some of the world’s biggest artists including U2 and Eminem while at Universal Music Australia. An MBA graduate, Matthew has multiple CMA and PromaxBDA marketing awards and in 2017 was awarded “Best Marketing of the Year” by Playback magazine for Letterkenny.

Speaking at: From YouTube to lifestyle brand: Lessons from Letterkenny on building a brand out of content

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