In 2012 Ian Buck started Notch Video,, an online marketplace where businesses can find a unique solution for their video production needs. The company helps brands like American Express, Tim Hortons, Samsung, GoodLife Fitness, Canadian Tire, Sport Chek, Cadillac Fairview, & Air Transat produce award-winning & scalable social media content efficiently and cost effectively.
With 15 years of experience across PR, digital & ad agencies, Buck has an arsenal of experience within earned media, marketing strategy, & content creation. Prior to launching Notch Video, he was VP of strategy at Sid Lee, focused on creating earned media-integrated marketing platforms & campaigns for clients like Kraft & Moosehead. Today, as a VP in the leadership team at High Road Communications, Buck provided strategy & managed teams running PR, digital, video, & social media programs, always delivering measurable, successful programs for clients including Gatorade, Xbox, AMEX, & others.