As director of public affairs & communications for American Express Canada, Lauren Dineen-Duarte oversees social media for the company and is focused on growing the brand’s digital footprint through strategic partnerships and innovative influencer relationships. Also responsible for the company’s social media advertising, she has a unique role overseeing both content development and paid strategy.
Dineed-Duarte spearheaded American Express Canada’s move from more traditional marketing, to a strategy that includes social media and influencer-led marketing fused with the organization’s business goals. A relationship builder with a reputation for driving a growth culture, she helped shift funding to digital communications efforts while implementing a test and learn culture. This new strategy has had a demonstrable effect on the American Express Canada brand and its overall success.