Head of Brand Build & Innovation
Kraft Heinz Company
Nina Patel is the Head of Marketing & Innovation for The Kraft Heinz Company, dedicated to driving bold creativity and step change growth for the Canadian business. With over 15 years of marketing and innovation experience between Kraft Heinz and PepsiCo Foods, she believes that building culturally relevant icons today requires speed, agility and a keen understanding of how to tap into consumer tensions in the world around us. Recently named Strategy Magazine’s 2020 Marketer of the Year, Nina is responsible for strategic growth plans, creative, media planning & innovation ideation through to commercialization across icons like Heinz, KD, Kraft Peanut Butter and Philadelphia to name a few. The work has earned her & her team a reputation for launching sustainable innovation & big ideas that garner industry attention both globally and locally from the One Show, the Effies, CMA’s, Epica, Applied Arts and many more. Nina holds an honours business degree from Wilfrid Laurier University and lives downtown Toronto when she’s not pursuing her passion to travel the world.