Session

Tuesday, March 5
12:15pm - 1:15pm
Loft 1/2

Luncheon Workshop: How to ensure your content strategy is right for your brand

Tuesday, March 5
12:15pm - 1:15pm
Loft 1/2

Luncheon Workshop: How to ensure your content strategy is right for your brand

If your brand content program isn't working, reconsider your strategy.

Jason Chaney, a seasoned brand marketer and Canada's top-ranked strategist and now Chief Strategy Officer at Ad.Vice has laid the foundation for many of Canada's award-winning content programs. Chaney believes that the key to ongoing success is nailing a content strategy that's built on insights that are authentic to your brand, meaningful to your audience and relevant to growing your business. Chaney walks through the development groundwork for a sustainable content marketing program, and shares a strategic blueprint for approaching content marketing.



Featuring:


Jason Chaney

CSO

Ad. Vice.

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