Agenda

Tuesday, March 7

8:30am

Registration (8:30am - 9:30am)

9:30am

Co-chairs opening remarks (9:30am - 9:35am)

Court

9:45am

Breaking up with your website. Improve your omnichannel customer experience by leveraging technology, modeling and governance (9:45am - 10:30am)

Court

Breaking up is hard to do, and no matter how you position it, someone’s feelings always get hurt. The same can be said when it comes to changing how you create, manage and deliver content – there are many teams involved, and there can be growing pains when a relationship status is changed within your organization's content strategy.

In this session, we'll look at how a proactive approach to content management, modeling and governance ensures your audiences and engagement numbers aren’t the ones who suffer in the break-up with your old content habits. We'll discuss:

  • Making the most out of the technology you have

  • What content modeling is, and how to use it to deliver the best experience across all channels

  • Why setting up and empowering the right governance structure and teams makes the difference between creating content and creating experiences

  • Where to start

  • Strategies for success

Featuring:

Cathy McKnight

Chief Problem Solver and VP of Consulting

The Content Advisory

divider

10:50am

Networking break (10:50am - 11:05am)

11:45am

BRP's marcom (r)evolution (11:45am - 12:15am)

Court

When a company decides to evolve from selling products to selling experiences, a lot is on the line. Hear from Anne-Marie LaBerge, Chief Marketing Officer at BRP, as she shares insights on their marketing transformation and the reality of building equity for eight brands in over 100 countries by spearheading a content and community-driven approach. Learn how BRP is delivering authentic content at scale through Doo Studio, identifying new opportunities through their Innovation Lab work, and gathering intel to guide further evolution.

Featuring:

Anne-Marie LaBerge

Chief Marketing Officer

BRP

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12:15pm

Lunch (12:15pm - 1:15pm)

Court

1:15pm

Consumer Trends forecast: 2023 and beyond (1:15pm - 2:00pm)

Court

How will all the change afoot impact consumer choices? A deep dive into how rapidly evolving societal, technological and market forces may impact consumer behaviour and content preferences.

2:00pm

The new gameplan: Leveling up to the web3 gen (2:00pm - 2:40pm)

Court

Next gen audiences are growing up in web3, so how do you authentically enter the metaverse to connect? In this fireside chat hear how marketers are successfully changing how they reach this cohort through virtual world engagement.  

2:40pm

Networking break (2:40pm - 3:00pm)

3:40pm

What is AI's killer marketing app? (3:40pm - 4:10pm)

Court

Beyond the shiny-object hype, how can brands apply AI to achieve real goals? Hear from experts on how to assess AI’s best use for your brand through the lens of content marketing pros and cons. What problems is it solving? What can it uniquely accomplish? And what are the downsides, including potential ethics considerations. 

Featuring:

Betsey Chung

Global Chief Marketing Officer

TD Bank

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Alexandra Panousis

Entrepreneur in Residence

Antler

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Sabaa Quao

Chief Creative Officer

Cossette

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Chris Williams

CMO

Arima

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4:10pm

The next frontier of content marketing (4:10pm - 4:55pm)

Court

Unlock new ways to engage audiences with your brand by exploring the latest advancements in storytelling and technology, and uncovering what could be coming next. Delve into how new digital realities can create brand newdimensions for creative possibilities, consumer experiences and expression. Understand how traditional content formats and models may be disrupted. Learn how to avoid superficial trendy stunts and create real impact in the next frontier of content marketing

Featuring:

Laura Mingail

Founder

Archetypes & Effects

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4:55pm

Closing remarks (4:55pm - 5:00pm)

5:00pm

Pre-show Cocktail (5:00pm - 6:00pm)

6:00pm

AToMiC Awards (6:00pm - 7:30pm)

Court

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