Session
Tuesday, March 7
3:00pm - 3:30pm
Studio
Workshop: Authenticity Scarcity - Why it’s so hard for brands to forge a deep connection
Tuesday, March 7
3:00pm - 3:30pm
Studio
Workshop: Authenticity Scarcity - Why it’s so hard for brands to forge a deep connection
In this experiential session we will break down content consumption, allowing participants to immerse themselves into what draws them to specific content - the how, where and why they would engage (or not). We will discuss what it means to be truly authentic in the delivery of brand content, in order to resonate and build trust with their audience.
Featuring:
