Speakers
As Head of Canadian Agency Partnerships, Neil Cameron is responsible for overseeing TikTok’s relationships with agency partners in Canada, designing marketing strategies for some of the world’s largest brands to leverage and engage with TikTok’s community of creators. Prior to joining TikTok, Neil oversaw partnerships with some of Canada's largest...show more
Speaking on: TikTok upfront: Make your media investment work harder (partner content)
Jay Chaney is a CSO and co-founder in Canada’s preeminent brand transformation agency Broken Heart Love Affair (BHLA), which was recognized by Adage on a global level as Silver Newcomer Agency and won Silver in Strategy Magazine’s Small Agency of the Year in its first year of operation. In 2...show more
Speaking on: Workshop: Connecting the narrative to success
Betsey Chung is the EVP, Global Chief Marketing Officer of TD Bank Group (TD), where she oversees the articulation of TD's purpose-driven strategy across its global footprint. In this role, Betsey leads a world-class team of marketers who help activate the Brand to help form deeper connections with our customers,...show more
Speaking on: What is AI's killer marketing app?
Kristen Denega leads Hellmann’s Canada, where she plays an invaluable role in spearheading digital-first and purposeful creative marketing communications campaigns. Just last year, Hellmann’s Canada launched several innovative, digital campaigns which helped solidify the brand’s icon status within the industry.
To increase awareness for their latest Vegan innovations, Hellmann’s launched The...show more
Speaking on: Levelling up the content strategy playbook
Johanna Faigelman is the Founding Partner and CEO of HumanBranding, a full-service qualitative market research consultancy, globally recognized as a leader in human insights. As a veteran marketer with 20+ years of strategic brand building experience, and a graduate degree in Cultural Anthropology, she has pioneered Applied Anthropology Thinking (AAT)™–...show more
Speaking on: Co-chairs opening remarks; Workshop: Authenticity Scarcity - Why it’s so hard for brands to forge a deep connection; Closing remarks
As Head of Brand Partnerships & Sales at TikTok Canada, Vanessa (V) Gaik helps brands efficiently reach, resonate and inspire communities on TikTok while driving ROI. A strategic marketer with a passion for creativity, she has a proven track record building multi-million dollar businesses for the likes of Yahoo!, Facebook...show more
Speaking on: TikTok upfront: Make your media investment work harder (partner content)
Julie Gélinas has a bachelor’s degree in communications and public relations from the Université de Montréal. She began her career by working for prominent firms like Optimum Cossette. In very little time, she developed a remarkable level of flexibility as an account manager for the sports marketing agency Desjardins Bibeau...show more
Speaking on: Lunch and learn; Changing the face of an industry won't happen overnight
Philippe is a true 360° strategist who develops comprehensive, engaging strategies for every stakeholder in an organization. What makes him tick? Making a lasting impact on popular culture. His marketing research is unrelentingly rigorous and he scrutinizes each challenge from every angle. He doesn’t just look for solutions, he builds...show more
Speaking on: Lunch and learn; Changing the face of an industry won't happen overnight
Known to many simply as Q, Quentin comes from a research, brand strategy and entertainment marketing background. In the past he has spent time marketing for DKNY and Giorgio Armani, as well as developing men’s private label brands for Li & Fung.Today his work explores rising cultural shifts through a...show more
Speaking on: Future of youth culture; Lunch and learn
With a diverse background of 20+ years in advertising, digital product design, creative direction and all things web, Cyrus leads the Go RVing Canada digital team as the Director of Digital Strategy.
In his 10 years with Go RVing Canada, Cyrus has gained experience in all facets of building a brand...show more
Speaking on: Levelling up the content strategy playbook
From the moment Anne-Marie LaBerge joined BRP in October 2016 as Senior Vice-President, Global Brands & Communication, she’s made her mark on the company’s DNA, winning our customers’ hearts and minds with a renewed focus on building long-lasting relationships with global communities.
Born in Rochester, Minnesota, Anne-Marie discovered Quebec as a...show more
Speaking on: BRP's marcom (r)evolution
As TCA’s Chief Problem Solver and Lead Analyst, Cathy McKnight helps organizations transform how they approach content operations and technology to enable their business strategy and improve performance. She has 20-plus years of global experience and expertise in content strategy, content operations, customer experience, and related technologies. Cathy has led...show more
Speaking on: Lunch and learn; Breaking up with your website. Improve your omnichannel customer experience by leveraging technology, modeling and governance
Laura Mingail is a trailblazer known for creating innovative, audience-centric solutions in both established and emerging industries. With a track record of success across the film, TV, XR and consumer product industries, Laura has led marketing, communications, and new business initiatives for prominent brands such as Disney Junior, CTV, Cineplex...show more
Speaking on: The next frontier of content marketing
Alex Panousis is an executive leader with over 20 years of expertise in media, digital technology, commerce and communications. She is known for driving growth by leading organizations through complex changes and helping brands and companies transform their businesses. Alex has led teams at Publicis Media, Havas, Dentsu Media, the...show more
Speaking on: Co-chairs opening remarks; Lunch and learn; What is AI's killer marketing app?; Closing remarks
With over 30 years of experience, Sabaa Quao is a creative leader, serial entrepreneur, and business strategist.
As a digital and social veteran, he has built and grown several platforms and companies across the content, tech and culture space—including Newsrooms, Filminute, and Wealthie Works Daily.
Born and raised in Montreal, Quebec, Sabaa...show more
Speaking on: Lunch and learn; What is AI's killer marketing app?
David is a multi-faceted content marketer, team builder and digital intrapreneur, with over 20 years' experience at Canada's top consumer brands. He is currently leading efforts for theHUB (ideas.walmart.ca), as Sr. Manager, Editorial Content at Walmart Canada.
Proud winner of Best Content Marketing Program in Retail at 2022's Content Marketing Awards,...show more
Speaking on: Levelling up the content strategy playbook
Sean Stanleigh is Head of Globe Content Studio, the content-marketing division of The Globe and Mail, a national media and technology company. His team blends audience data with journalistic intuition and experience to craft great storytelling on behalf of brands, positioning them as thought leaders with influential audiences across multiple...show more
Speaking on: Globe & Mail upfront: The cult of (brand) personality
Chris has been a pioneer in digital advertising for 30 years. He is a past President of IAB Canada and was VP Digital at the Association of Canada Advertisers in addition to many years at ad agencies BBDO and Havas. He held varied positions such as copywriter, art director, media...show more
Speaking on: Lunch and learn; What is AI's killer marketing app?
