Session

Tuesday, March 7
3:00pm - 3:30pm
Studio

Workshop: Authenticity Scarcity - Why it’s so hard for brands to forge a deep connection

Tuesday, March 7
3:00pm - 3:30pm
Studio

Workshop: Authenticity Scarcity - Why it’s so hard for brands to forge a deep connection

In this experiential session we will break down content consumption, allowing participants to immerse themselves into what draws them to specific content - the how, where and why they would engage (or not). We will discuss what it means to be truly authentic in the delivery of brand content, in order to resonate and build trust with their audience.


Featuring:


Johanna Faigelman

Founding Partner and CEO

Human Branding

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