Session

Tuesday, March 7
3:40pm - 4:10pm
Court

What is AI's killer marketing app?

Tuesday, March 7
3:40pm - 4:10pm
Court

What is AI's killer marketing app?

Beyond the shiny-object hype, how can brands apply AI to achieve real goals? Hear from experts on how to assess AI’s best use for your brand through the lens of content marketing pros and cons. What problems is it solving? What can it uniquely accomplish? And what are the downsides, including potential ethics considerations. 


Featuring:


Betsey Chung

Global Chief Marketing Officer

TD Bank

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Alexandra Panousis

Entrepreneur in Residence

Antler

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Sabaa Quao

Chief Creative Officer

Cossette

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Chris Williams

CMO

Arima

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