Session
Tuesday, March 7
10:20am - 10:50am
Court
Changing the face of an industry won't happen overnight
Tuesday, March 7
10:20am - 10:50am
Court
Changing the face of an industry won't happen overnight
Being disruptive takes time, transparency and partnership. In this session, learn how the Dairy Farmers of Quebec's content strategy played a role in every major marketing shift of the organization by marrying data, meaning and human empathy.