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Session

Tuesday, March 7
10:20am - 10:50am
Court

Changing the face of an industry won't happen overnight

Tuesday, March 7
10:20am - 10:50am
Court

Changing the face of an industry won't happen overnight

Being disruptive takes time, transparency and partnership. In this session, learn how the Dairy Farmers of Quebec's content strategy played a role in every major marketing shift of the organization by marrying data, meaning and human empathy. 


Featuring:


Julie Gelinas

Marketing Director

Les Producteurs de lait du Quebec

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Philippe Goudreault

Strategic Planner

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