Philippe is a true 360° strategist who develops comprehensive, engaging strategies for every stakeholder in an organization. What makes him tick? Making a lasting impact on popular culture. His marketing research is unrelentingly rigorous and he scrutinizes each challenge from every angle. He doesn’t just look for solutions, he builds solid strategic foundations. Since 2018, his strategic support on many Les Producteurs de lait du Québec (PLQ) campaigns has helped generate big results. These campaigns, which took an innovative, multidisciplinary content approach across various brands, significantly increased market share. Under Philippe’s strategic direction, PLQ’s marketing offensives have received many industry accolades, year after year, both provincially and nationally.