Tuesday, March 7
11:45am - 12:15pm
Court

BRP's marcom (r)evolution

When a company decides to evolve from selling products to selling experiences, a lot is on the line. Hear from Anne-Marie LaBerge, Chief Marketing Officer at BRP, as she shares insights on their marketing transformation and the reality of building equity for eight brands in over 100 countries by spearheading a content and community-driven approach. Learn how BRP is delivering authentic content at scale through Doo Studio, identifying new opportunities through their Innovation Lab work, and gathering intel to guide further evolution.

Featuring:

Anne-Marie LaBerge

Chief Marketing Officer

BRP