Session
Tuesday, March 7
3:40pm - 4:10pm
Court
What is AI's killer marketing app?
Tuesday, March 7
3:40pm - 4:10pm
Court
What is AI's killer marketing app?
Beyond the shiny-object hype, how can brands apply AI to achieve real goals? Hear from experts on how to assess AI’s best use for your brand through the lens of content marketing pros and cons. What problems is it solving? What can it uniquely accomplish? And what are the downsides, including potential ethics considerations.