Session
Tuesday, March 7
3:00pm - 3:30pm
Loft 1/2
TikTok upfront: Make your media investment work harder (partner content)
Tuesday, March 7
3:00pm - 3:30pm
Loft 1/2
TikTok upfront: Make your media investment work harder (partner content)
TikTok is where communities get together to drive culture and engage with their favourite brands. And all that interaction is not just about helping users discover new businesses and products—it’s also helping brands generate strong results. As you set your sights on the fiscal year ahead, hear from TikTok’s leadership team V Gaik and Neil Cameron, on how TikTok can help your bottom line. TikTok’s Marketing Science team compiled research from several third-party measurement studies to showcase how TikTok generates business outcomes, unmatched product discovery and effective brand building across multiple verticals. In this session, you will get an exclusive look at the TikTok Works research, as well as a deep dive into the top 2023 consumer trends.
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